aka.
how to start your career with tangible steps
aka.
how to start your career with tangible steps
Find Your Path
Find Your Path
aka. how to start your career with tangible steps
aka. how to start your career with
tangible steps
aka. how to start your career with
tangible steps
Explore both areas of study and known passions
Explore both areas of study and known passions
Reviewer specs
Reviewer specs
Client
Roles
Tools
Duration
Australian university
UI designer
User interviews
Mid-fi wireframes
Hi-fi prototype
Figma
Microsoft Teams
1 month
Small actions, big choices
Now being in the workforce, you could look back and understand how multiple career choices have led you here.
But why can’t this be the case when you’re at the crossroads of choosing your career?
A national university team of marketers and academics asked us to ideate a world where this key experience is visualised end-to-end for first in family (FiF) students.
And I was tasked to work alongside our team of the existing service designers to flesh out an idea worth building. Novel and exciting, but educational and traditional in nature.
Revised homepage with one key message
Now being in the workforce, you could look back and understand how multiple career choices have led you here.
But why can’t this be the case when you’re at the crossroads of choosing your career?
A national university team of marketers and academics asked us to ideate a world where this key experience is visualised end-to-end for first in family (FiF) students.
And I was tasked to work alongside our team of service designers to flesh out an idea worth building. Novel and exciting, but educational and traditional in nature.
Small actions, big choices
Passions into pathways
Passions into pathways
This prompted a make-it-bold look for the prototype.
A change to bring accessible tools for self-reflection amongst the chaos and ever-increasing expenses of the current world.
And more importantly, a direct correlation to courses offered for those taking alternative pathways.
User flow from the main page to a roadmap of your career
This prompted a make-it-bold look for the prototype.
A change to bring accessible tools for self-reflection amongst the chaos and ever-increasing expenses of the current world.
And more importantly, a direct correlation to courses offered for those taking alternative pathways.
User flow from the main page to a roadmap of your career
Now being in the workforce, you could look back and understand how multiple career choices have led you here.
But why can’t this be the case when you’re at the crossroads of choosing your career?
A national university team of marketers and academics asked us to ideate a world where this key experience is visualised end-to-end for first in family (FiF) students.
And I was tasked to work alongside our team of existing service designers to flesh out an idea worth building. Novel and exciting, but educational and traditional in nature.
Path finder fully realised
During interviews, prospective students noted the lack of personalisation of quiz results from other universities. This made them feel not well-suited for teritary education.
I believed this to be the vantage point! if there was a way to shine a light on pivoting from degrees to an ecosystem of lived experiences, more students could consider their options.
And that is where tertiary tarot cards came in. Traditionally used a set of cards used for fortune-telling, it was a playful way of requirements gathering and signalling to understand the void of just predetermined subject transcripts.
Visuals showcased to academics included icons, illustrations with final approval on branded images
Visuals showcased to academics included icons, illustrations with final approval on branded images
During interviews, prospective students noted the lack of personalisation of quiz results from other universities. This made them feel not well-suited for teritary education.
I believed this to be the vantage point! if there was a way to shine a light on pivoting from degrees to an ecosystem of lived experiences, more students could consider their options.
And that is where tertiary tarot cards came in. Traditionally used a set of cards used for fortune-telling, it was a playful way of requirements gathering and signalling to understand the void of just predetermined subject transcripts.
Path finder fully realised
Lessons learned
I didn’t know past the grade how I could get into university, and assumed it was not thought out for me.
Sitting in those interviews taught me my privilege and desire to really speak for the users in a business-to-consumer context.
If I were to do this again, vibe coding with the current tools like Figma Make would have sped up the design process. As there was a recent site uplift, I had to use current brand guidelines but brought in a new gradient background that was approved by marketing.
Additionally, this was my first experience using the safe to radical approach when brainstorming ideas to our educational sector advisor. This taught me that the definitions of making things bold differed, and the spectrum expanded.
A synthesis of all study areas and what can cross paths.
Results short and long term
Much like observing updates of a delivery, I walked stakeholders through a step-by-step pathway of one user group.
Outlining a character profile, indicative timeframe, and recommendation won the academic crowd over (which isn't an easy feat!). This was when AI was just forming a tangible reality to these folks, and with that risk came the reward that the platform was enough to get them interested.
Profile, pathways, and procedure to get there
Core messages
in-between
Reassurance through breaks in the personalised pathway evoked direct responses to user interviews and market research on what students need to understand during decision-making.
ATAR is imprinted like a gold seal of academic approval.
Our interviews say otherwise, we need to include options in the story.
Expanding options
Key stakeholders approved of this idea but insisted on showcasing degrees front and centre still.
Therefore, we added a prompt underneath the updated filter option on the homepage.
The updated degree finder, with a call to action to the pathway in red below
Path finder fully realised
During interviews, prospective students noted the lack of personalisation of quiz results from other universities. This made them feel not well-suited for teritary education.
I believed this to be the vantage point! if there was a way to shine a light on pivoting from degrees to an ecosystem of lived experiences, more students could consider their options.
And that is where tertiary tarot cards came in. Traditionally used a set of cards used for fortune-telling, it was a playful way of requirements gathering and signalling to understand the void of just predetermined subject transcripts.
Visuals showcased to academics included icons, illustrations with final approval on branded images
Expanding options
Key stakeholders approved of this idea but insisted on showcasing degrees front and centre still.
Therefore, we added a prompt underneath the updated filter option on the homepage.
The updated degree finder, with a call to action to the pathway in red below
Expanding horizons
Core messages in-between
Core messages in-between
Reassurance through breaks in the personalised pathway evoked direct responses to user interviews and market research on what students need to understand during decision-making.
ATAR is imprinted like a gold seal of academic approval.
Our interviews say otherwise, we need to include options in the story.
ATAR is imprinted like a gold seal of academic approval.
Our interviews say otherwise, we need to include options in the story.
Reassurance through breaks in the personalised pathway evoked direct responses to user interviews and market research on what students need to understand during decision-making.
Results short and long term
Much like observing updates of a delivery, I walked stakeholders through a step-by-step pathway of one user group.
Outlining a character profile, indicative timeframe, and recommendation won the academic crowd over (which isn't an easy feat!). This was when AI was just forming a tangible reality to these folks, and with that risk came the reward that the platform was enough to get them interested.
Profile, pathways, and procedure to get there
Results short and long term
Lessons learned
Lessons learned
I didn’t know past the grade how I could get into university, and assumed it was not thought out for me.
Sitting in those interviews taught me my privilege and desire to really speak for the users in a business-to-consumer context.
If I were to do this again, vibe coding with the current tools like Figma Make would have sped up the design process. As there was a recent site uplift, I had to use current brand guidelines but brought in a new gradient background that was approved by marketing.
Additionally, this was my first experience using the safe to radical approach when brainstorming ideas to our educational sector advisor. This taught me that the definitions of making things bold differed, and the spectrum expanded.
I didn’t know past the grade how I could get into university, and assumed it was not thought out for me.
Sitting in those interviews taught me my privilege and desire to really speak for the users in a business-to-consumer context.
If I were to do this again, vibe coding with the current tools like Figma Make would have sped up the design process. As there was a recent site uplift, I had to use current brand guidelines but brought in a new gradient background that was approved by marketing.
Additionally, this was my first experience using the safe to radical approach when brainstorming ideas to our educational sector advisor. This taught me that the definitions of making things bold differed, and the spectrum expanded.
A synthesis of all study areas and what can cross paths.
A synthesis of all study areas and what can cross paths.
Now being in the workforce, you could look back and understand how multiple career choices have led you here.
But why can’t this be the case when you’re at the crossroads of choosing your career?
A national university team of marketers and academics asked us to ideate a world where this key experience is visualised end-to-end for first in family (FiF) students.
And I was tasked to work alongside members of the existing service designers to flesh out an idea worth building. Novel and exciting, but educational and traditional in nature.
Small actions,
big choices
Revised homepage with one key message